The Arsenal Strength Story

We’ve been transforming lives through fitness since 2015. Over the past decade we’ve built a welcoming, non-judgmental space where community thrives and everyone feels supported. Founded by Brooks DiFiore, Arsenal Strength has evolved to meet the needs of busy professionals and working parents who want a fun, effective fitness experience. We focus on helping members achieve their health goals while building genuine friendships along the way. With a strong emphasis on personalized care, our gym is more than just a place to work out—it’s a community where you feel truly at home.

About
Arsenal Strength

At Arsenal Strength, our coaching team stands out for their deep experience, personal approach, and commitment to helping you succeed. Our coaches truly care about each member’s well-being, both inside and outside the gym. They understand the demands of busy lives, especially for working adults and busy parents, and tailor every workout to meet you where you are, whether you’re a beginner or a seasoned athlete. With professional certifications and years of experience, our team prioritizes proper technique, injury prevention, and sustainable fitness habits. Each one of our coaches strive to create a friendly, fun atmosphere where everyone is encouraged to push themselves at their own pace, making fitness enjoyable and accessible for all.

The Team

Brooks DiFiore

Owner

It’s difficult for me to describe the impact gyms have made on my life. For me, the gym was the first place where I realized I could build the life I want if I’m just willing to put in the work. It’s the place where I can push myself to new limits and constantly challenge myself to be better. To me, the gym is more than just a place you go because you feel like you should or that you have to. To me, the best gyms are places where you WANT to go. Where you’re excited to walk through the doors each day to be greeted by people who know your name, celebrate your wins, and push you to be the best version of yourself. When I opened Arsenal in 2015 this is the type of gym I set out to create. Today our community is 150+ strong. Each of our members is unique and they all have their own story to tell. Some are just getting started on their fitness journey and some have been with us for years. If you are looking to improve your health and fitness and build relationships that will last a lifetime come in and see us. We’d love to have you as part of our crew.

Allie DiFiore

Owner & Postpartum Specialist

Whether you are newly cleared for fitness after your 6 week postpartum check up or finding time for yourself years later, I would love to help you get back to doing what you love! Every postpartum return to fitness is different and the community at Arsenal can guide you on that journey.

Eric Rhodes

Coach

My Arsenal journey began in 2017 when I sat down with Brooks for my No-Sweat Intro. At the time, I had been ‘dormant’ regarding my fitness. So I asked him, “Can I do this?” And he answered without flinching, “Absolutely you can!” Six years later, after becoming a CF-L1 Trainer, I strive to provide that same level of confidence and motivation to everyone I coach. Having discovered my fitness passion later in life, I can appreciate the struggles and anxiety people have when they are first taking those steps to improve their health and wellness. Fostering a healthy mindset is crucial to achieving fitness goals. My focus is on motivating members to become 1% better each and every day. And despite how challenging the workout may be, we can always RX the positive attitude!